Adam Roderick

Three ways to monetize data — but you only need one

The article by Barbara Wixom and Jeanne Ross was important to my learning about data strategy. They identified the three ways to monetize data. When someone realizes they are sitting on data that could be an asset, it is like an explosion of ideas and possibilities. I love seeing an executive go through this transformation …

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Do Something More Interesting with Your Data than Internal Reports

We have arrived at a time when data is finally treated not as a technical thing but as a business asset with inherent value. Business leaders who are not tech professionals now understand how powerful data can be when harnessed and applied. Technologies for processing, analyzing, and delivering insights and analytics have progressed in leaps …

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