Embedded Analytics Services

Want to show your customers valuable insights with the data you already have? This directly impacts top-line revenue! You’ll have a differentiated product, more strategic relationships, and more revenue opportunities.

In the past, you might've thought about building a whole new app, which can be time-consuming and costly. But with Embed Portal, there is a smarter way. This tool can connect with any dashboard or BI product you're already using, like a universal adapter!

Using Embed Portal, you don't need a brand-new app. Instead, use what you have and share those insights directly with your customers. Quickly launch and easily update your data products.

With Embed Portal and Datateer’s embedded analytics services, sharing data becomes a breeze. Now you have a simple, no-code way to enhance your offerings without the heavy lifting of building a new app.

If you already have an application, our embedded analytics service offerings can help you with your data product management. You can quickly go from idea to embedded analytics platform no matter your starting point!

Visual Embedded Analytics Experience with Flexible Layouts

You've spent time crafting the perfect dashboard using your favorite BI tool. The layouts, the colors, the data—it all looks just right. But how do you share this data as a product with your customers? That's where Embed Portal steps in. 

Without writing a single line of code, Embed Portal enables you to seamlessly share your embedded analytics dashboards. No need to build a new app or get tangled in complex setups. Now you have a data product that is easy to manage and deliver.

And when it comes to managing who sees what? We've got you covered. This embedded analytics tool allows you to control access, manage data, and ensure that your customers experience the insights you've designed for them. With our no-code solution, sharing and managing your data products is a breeze.

Data Product Applications, Examples, & Industries

Our embedded analytics software allow you to share insights and data as a product. Here are some examples of Datateer customers providing embedded analytics:

  • A manufacturing industry association tracks global manufacturing activity, imports, and exports. Association members pay a higher subscription to access this macroeconomic data that affects their decision-making

  • A SaaS product proves ROI to their customers by showing real-time reports right in their application.

  • A marketing agency helps customers optimize their digital ad spend by providing self-service embedded analytics features 

Embedded analytics solutions are broadly applicable. Regardless of the industry, customers are demanding more data and more insights!

White-Labeled Branding

Maintaining your brand's identity is paramount. The robust white-labeling feature lets you tailor the user experience to match your brand's aesthetics seamlessly.

Our embedded analytics software allows you to personalize every aspect of the user interface. From the URL and logo to fonts, colors, and even custom CSS–you have full control. This ensures that your customers experience a cohesive environment that aligns perfectly with your brand.

White labeling is an embedded analytics feature that is necessary to make your data product stay true to your brand.

How Does Embedded Analytics Work?

One of the most popular ways to approach customer-facing data product management is with a set of dashboards customers can access. You have analytics that are valuable to customers, and dashboards give them a self-service, on-demand way to access that data. 

Hundreds of business intelligence products exist that can create appealing, dynamic dashboards and reports. Putting dashboards into your application is referred to as “embedding” your dashboards. It is usually a straightforward task to embed a dashboard into an application.

The challenge comes from the application side. How will they authenticate? How will they navigate to various dashboards? How can you ensure they only see the data they are allowed to see? How to pass user-specific information into the dashboards? Dashboarding tools push all these concerns onto you, assuming you will create an application to handle everything. 

If you have an application and an engineering team, they can handle these concerns for you. Datateer can focus on getting the data and analytics right, in collaboration with your application engineering team.

If you do not have an application, our Embed Portal product is a no-code solution that takes care of all the application concerns for you.

Secure Data Product

Embed Portal is a shield for data protection. Our embedded analytics platform is designed from the ground up to keep your data secure. Users will only see the dashboards and data they have permission to view. This way, we make sure there's no sneaking around or peeking at information that's off-limits. 

Customer companies can trust that their data stays separate, ensuring no mix-ups or peeks into another company's info. With Embed Portal, your data isn't just stored; it's guarded like a treasure.


"We created 100 different metrics very relevant to our customers. We have seen significant growth in our key accounts."

Paul Harty - Chief Strategy Officer @ Motion Recruitment

"We were data rich but information poor. When you are moving at the speed we are, you can't just throw people at that problem. Datateer gives us a full picture and saves us a ton of time.”

Kelsey Waters - Senior Director of Operations @ Equinix

"Datateer understood our data and consolidated all that information in a way that dramatically improved the speed and quality of client conversations."

Devin Mulhern - Managing Director @ Denver South EDP

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FAQ (Frequently Asked Questions)

What is a data product?

A data product is more than a buzzword. It is a strategic move by businesses to create customer-facing data analytics. Creating a data product unlocks the potential for increased revenue, more strategic customer relationships, and a differentiated product offering.

A data product is something that customers or users use to answer questions or make decisions. This can take many forms, with customer-facing dashboards being the most popular. Dashboards allow users to explore data to answer their own questions and are a well-understood interface for accessing data.

What is data AS a product?

Data “as a” product is different from a data product. Data as a product applies product management principles to a data set. Analysts who want to use a data set can trust the data is reliable, discoverable, and accessible. To a product manager exposing raw data sets, applying good product design and good user experience means everything for the adoption and support of a data set “as a” product.

A data product, on the other hand, uses data to share metrics, KPIs, and insights with a target audience. Users of a data product do not want to experience the raw data–instead, they are looking for the data product to do some interpretation for them. That way they get to answers more quickly.

What is embedded analytics?

Embedded analytics is a method of delivering customer-facing analytics. Most often, embedded analytics consist of dashboards or visualizations “embedded” in an application.

For example, a company might want a reporting section in their application, but they don’t want their application engineering team to create everything from scratch. So they license a business intelligence product to create reports and dashboards, and then expose those reports and dashboards into their application.

Done right, the entire experience can be seamless, without the end user knowing that two separate technology stacks were used to create and deliver the analytics.

What is data product management?

Data product management is a specialized version of product management. In addition to managing the product itself, the data product manager is also responsible for the data pipelines, metric calculations, data transformations, and integration of reports and dashboards into the application.

In most organizations, the data product manager focuses on turning raw data into insights and exposing them to customers.

What are the uses of embedded analytics?

Embedded analytics is a good technique to use when a company has data that would be valuable to expose to an external audience. These external audiences are often customers and also could be auditors, regulators, suppliers, buyers, or other business partners.

Embedding dashboards or visualizations built on your data infrastructure into your application allows you to expose your data assets to an external audience.

What is a good data product?

A good data product:

  • provides data insights, answers questions, and helps decision making
  • ensures the information is complete, fresh, and accurate
  • creates a user experience that allows customers to get value from the data
  • is clear about the questions it answers or the information it provides