We want to keep it simple and stay true to who we are. Everything we do is about making our customers successful in their goals with data.

We know our approach is not right for everyone. By clearly stating how we think, we hope to attract customers and people who work well together.

Simplify complexity

Engineers tend to complicate things. In an already complex world, especially something as complicated as data, we won’t stand for it. Simpler ideas win out over the complex, the clever, and “future proofing.” Clarity of thought and in communications allows us to move quickly and in unison.

People first

In a highly technical field, driven by the data and numbers, it is easy to lose sight of what matters. We believe that the relationships we have, serving and sacrificing for each other, is what makes us all successful together.

Relentless progress

Don’t wait. Don’t expect someone else to have the answer. Embrace your creativity. Push through difficult conversations and decisions. Always be learning. Ask questions if you are ignorant. Don’t ignore the elephant in the room. Never settle for mediocrity. 

Be relentless so that when all is said and done, you have maximized yourself and all your opportunities. 

Passion for the brand and the customer

Life is way too short. Love what we do, really dig into the customer’s business and issues, and care enough to fix what isn’t right.